Hi,
shoot an instance of a drop (down) deflect and scale (collision spawn) collide with the logo and speed by surface blobmesh would look pretty cool or mesher it as it hits it's apex use a morph target of the logo Both cool effects. Combo of both would probably look sweet too.
Rendering is gonna be a pain. I did something similar and had problems with the mental ray caustics. I'm not sure if it was because of backburner or because of the instanced geometry.
Cheers!